Case study Zamnesia: From €200k to over €1 million a month.
Zamnesia sells seeds, vaporizers and grow supplies online. This is how its revenue from unpaid search results grew, and the shop became less dependent on paid ads.
- Services
E-commerce · International
Nick Avè
Organic revenue per month: €200k (Start), €1M+ (about 2 years later). Simplified curve.
Starting point
A strong base, but growth had stalled.
Status at the start
- Organic revenue€200,000 a monthstalled
- Presslittle coverage, little authoritymissing
- Sales pagesthin contentweak
- Marketcompetitors with big ad budgetsexpensive
€200,000organic revenue a month at the start
- Little outside authorityHardly any press, which made new topics hard to win on Google.
- Thin sales pagesLittle content on the key category and product pages.
- Expensive adsCompetitors with big ad budgets, and paid reach doesn’t last.
What we did
Outside advice, carried out by the in-house team.
- SEOTechnical advice and a content strategy. The Zamnesia team did the hands-on work.
- ContentCategory and product pages rewritten for buying intent, internal links restructured.
- Digital PROngoing press work as a signal that Zamnesia is an authority on its topics.
Result
What was measurable after about two years.
- €1M+organic revenue a month
- +€800,000more revenue a month than at the start1 dot = €100,000 a month
- about 2 yearsto reach a million a monthabout 24 months, 1 dot = 1 month
“We grew from €200,000 to over one million euros in organic revenue a month, and became less dependent on paid advertising at the same time.”
Nick Avè, zamnesia.comQuote translated from German.
