Case study Vetura: Nearly three times the revenue from search.
Vetura sells natural remedies for dogs and explains dog health in its own guide. This is how readers became customers.
- Services
Pet health · Online shop
Revenue from search per month: €8,400 (Aug 2025), €23,800 (Apr 2026). Simplified curve.
Starting point
Lots of visibility, too little revenue.
Status at the start
- SEO revenue€8,400 a monthroom to grow
- AI Overviewnamed in 282 searchesbarely used
- Guideinformation onlyno buying intent
- Marketveterinary portals on toptough
€8,400revenue from search in August 2025
- Visible, but unusedAlready named in 282 Google AI Overviews, but barely used for sales.
- Strong competitionEstablished veterinary portals hold the top spots.
- A clear goalBe in profit after three months, on a modest budget.
What we did
Guide pages that now sell, too.
- AI searchPages already in the AI Overview aligned with buying intent, not just information.
- SEOSearch terms with strong buying intent won step by step, existing rankings pushed into the top 3.
- Digital PRArticles on fitting dog portals such as Bullyclub.de as a trust signal for Google.
- Technical SEOCrawl paths cleaned up, structured data added, internal links aligned with the new topics.
Result
What was measurable by April 2026.
- €23,800SEO revenue in the best month
- 322orders via SEO in 4 weeksabout 80 a week, 1 dot = 10
- +48%more mentions in the AI Overview
Revenue from searchCompleted purchases, search engines only
Plausible · vetura.de- Aug2025
- Oct2025
- Feb/Mar2026
- Mar/Apr2026
- Orders
- 132 → 322
- Per order
- €64 → €74
- Buyers via Google, Oct 2025
- 86%
“Our ROI was positive after three months: four-figure extra revenue per month on a modest SEO budget, and our AI visibility grew by 48% at the same time.”
