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Case study DIE Fußexperten: From niche shop to #1 on Google.

DIE Fußexperten sell orthopedic insoles in their own online shop. This is how a specialist shop made it to the top of Google.

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Orthopedics · E-commerce

Frank HepperManaging Director

Visitors per month: 1,000 (Start), 30,000 (18 months later). Simplified curve.

Starting point

A specialist shop with no weight on Google.

orthopädische einlagen

DIE Fußexperten barely visible organically

Simplified illustration

1,000visitors a month at the start

  • Barely visibleReal expertise that hardly anyone found through organic search.
  • No authorityA domain rating close to zero, hardly any links from other websites.
  • Pages with room to growContent and on-page structure gave Google little to work with, and there was no PR.

What we did

Technical work, content and PR, for 18 months.

  1. SEOTechnical and content advice: on-page structure, structured data, internal linking.
  2. GuidesSolid expert content on foot health, types of insoles and when they help.
DIE Fußexperten
  1. Digital PRMedia articles as an authority boost for the whole shop.

Result

What was measurable after 18 months.

  • #1for “orthopädische Einlagen” (orthopedic insoles)
  • 30,000visitors a month

    Start1,000

    18 months later30,000

  • 55PR articles, domain rating up from 1 to 23

    StartDR 1

    18 months laterDR 23

“Traffic and SEO numbers improved significantly. Transparency and communication are first-class.”

Frank Hepper, Managing Director, DIE Fußexperten GmbHQuote translated from German.

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