Case study Sanquell: Nearly seven times the visitors a month.
Sanquell sells water filters, from legionella filters for the shower to filters for contaminants. Guides and press coverage gave the shop the trust these products need.
- Services
E-commerce · Water filters
Oliver Knoblauch
Visitors per month: 1,500 (Before), 10,000 (After). Simplified curve.
Starting point
A product that needs explaining, and little trust.
Sanquell barely visible
1,500visitors a month at the start
- No rankingsLittle content, and the domain carried too little weight on Google.
- Little pressHardly any media coverage to give the shop credibility.
- Lots to explainWater filters are hard to sell until someone outside vouches for them.
What we did
Content, linking, press. In exactly that order.
- SEOGuides on water quality, filtration and the health background.
- Internal linkingLinks arranged so the strength of the guides carries over to the product pages.
- Digital PR62 press articles, including Merkur and RTL, as anchors of trust.
Result
What trust does in a market that needs explaining.
- 10,000visitors a month
- 62press articles, including Merkur and RTL
- Top 10on Google for the core topic cluster
