Case study HANS Brainfood: 60% more visitors from search.
HANS Brainfood from Regensburg started out with hemp bars and now sells hemp products and cannabis seeds. This is how the shop moved up for the searches where people buy.
- Services
E-commerce · Food
Jakob GrafCo-founder
Organic visitors per month: 112,900 (Before), 182,300 (After). Simplified curve.
Starting point
Strong expertise, barely visible where people buy.
HANS Brainfood no notable ranking
112,900organic visitors a month at the start
- Buying searches without rankingsFor the commercially important searches, the shop was hardly near the top.
- Little pressHardly any outside trust signals, in a sensitive market.
- Strong competitionEstablished hemp shops had long been in the market.
What we did
Everything on the searches that sell.
- SEOA clear focus on “Cannabis Samen”, “Hanfsamen” and further searches with buying intent.
- ContentSound expert content on strains, growing and the legal rules.
- Link buildingA topically relevant link profile as the foundation for authority, plus PR in specialist media.
Result
What consistent keyword work delivered.
- 182,300organic visitors a month
- #1for “cannabis samen bestellen”
- +69,400more visitors a monthabout 2,300 more a day, 1 dot = 100
“‘cannabis samen’ at #1, and without any rush jobs. Consistent keyword work and a clean link profile carry our market position.”
Jakob Graf, Co-founder, HANS Brainfood GmbHQuote translated from German.
