Case study Wandmotiv24: More than four times the visitors from search.
An online shop for wall art, photo wallpaper and photo gifts. This is how it moved up on Google for searches like “Wandbilder” (wall art) and “Duschwand” (shower wall panels).
- Services
E-commerce · Home decor
Mirko Krause
Organic visitors per month: 6,210 (Before), 26,800 (Dec 2024). Simplified curve.
Starting point
A solid product range, technical baggage.
Wandmotiv24 not near the top yet
6,210visitors a month at the start
- Technical errorsDuplicate content, wrong canonicals and filter pages in the index.
- Little authorityHardly any backlinks and no presence in the press.
- Too few visitorsA strong product range that hardly anyone found through Google.
What we did
Clean up first, then build.
- Technical SEODuplicate content cleaned up, canonicals fixed, filter pages taken out of the index.
- Digital PR52 media mentions as a foundation of authority and trust.
- ContentStrong category pages and guides, more than 100 of them made it into the top 3.
- Link detoxHarmful backlinks tracked down and the link profile cleaned up.
Result
What a clean build-up achieves.
- 26,800visitors a month
- 100+pages in Google’s top 31 dot = 10 pages
- 52media mentions
