Case study Buycycle: From zero to 194,000 visitors a month.
Buycycle is a marketplace for used bikes, from road and gravel to MTB. This is how an unknown brand became visible on Google from the ground up.
- Services
E-commerce · Marketplace
Jonas Jäger
Visitors per month: 0 (Start), 194,000 (After). Simplified curve.
Starting point
A new marketplace without a trace on Google.
Buycycle only at #12
0visitors from search at the start
- No visitorsA new brand, with no visitors from search and no SEO foundation.
- No pressNo media mentions, so no signals from outside.
- Established competitionWell-known marketplaces for used bikes were already there.
What we did
Everything from scratch, and all at once.
- SEOSearch terms structured from the ground up, categories and product groups aligned with buying intent.
- ContentGuides on road, gravel and mountain bikes as a foundation of trust and for many niche searches.
- Digital PRPublications in sports and tech media that give the new brand weight on Google.
Result
What systematic groundwork made measurable.
- 194,000visitors a month
- #1for “Gravel Bike”
- #1for “Rennrad gebraucht” (used road bike)
“From zero to 194,000 visitors and first place for our most important searches; today the marketplace is as visible as the established players.”
Jonas Jäger, buycycle.comQuote translated from German.More case studies
