Case study Motowert: From newcomer to #1 in Google’s AI.
On Motowert, owners get a free online valuation of their motorcycle and sell it to dealers or through a listing. Ask Google for the best platform, and Motowert comes up first.
Marketplace · Motorcycles
#1in Google’s AI Overview for “motorrad verkaufen beste plattform” (best platform to sell a motorcycle), as a new platform
- AI Overview
Starting point
A brand-new marketplace against established giants.
Motowert not in the AI Overview
- Brand newA young platform without a brand, authority or backlinks.
- Not in the AI OverviewAt the start, Google’s AI answer didn’t mention Motowert.
- Big portals in frontEstablished giants held the key searches.
What we did
Three levers aimed at Google’s quality criteria.
- AI searchGuides on selling, valuing and handing over a motorcycle, with solid expertise.
- Topical authorityTopic clusters covered systematically, so Google understands the specialization.
- Technical SEOClean on-page work and structure, so the AI places the platform correctly.
Result
First in the AI answer, #2 right below it.
- #1in Google’s AI Overview1 dot = 1 recommended platform, Motowert first
- #2on Google right below the AI Overview
- 2comparisons in the same search rank Motowert first1 dot = 1 comparison
motorrad verkaufen beste plattform
AI Overview
The best platform for selling your motorcycle depends on your priorities: Motowert.de […] are recommended for quick, hassle-free sales […]. Motowert.de stands out with a free online valuation and the option to sell directly to dealers or to post a listing.
Sources
- Motorcycle magazine
- Comparison article
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