Case study CVMaker: #1 in Google’s AI, without the big budgets.
CVMaker is an online builder for CVs and cover letters. Google’s AI now names it near the very top when people look for the best CV website.
SaaS · CV builder
#1in Google’s AI Overview for “beste CV Website” (best CV website)
- AI Overview
Starting point
A smaller brand up against big ad budgets.
CVMaker not in the AI Overview
- Missing from the AI OverviewGoogle’s AI didn’t name CVMaker for “beste CV Website” or “Lebenslauf erstellen” (create a CV).
- Big brands on topWell-known providers with heavy advertising held the searches.
- A smaller budgetTaking on the big players with ads was not an option.
What we did
Quality instead of ad pressure.
- AI searchContent rewritten for the searches that show up in Google’s AI Overview: format, depth, trust signals.
- User experienceProduct experience and landing pages improved, the pages AI answers link to.
- SEOOn-page work as the foundation: crawlability, clear structures, unambiguous wording.
Result
What Google’s AI says about CVMaker.
- #1in Google’s AI Overview for “beste CV Website”
- Top mentionin the AI answer for “Lebenslauf erstellen beste Seite”
- Severalkey searches with CVMaker ahead of bigger-budget brands
Lebenslauf erstellen beste Seite
AI Overview
The best site depends on your needs, but popular options are … CVmaker.de (comprehensive, but paid) …
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