Case study Alpine White: Visible through PR, from the ground up.
Alpine White from Switzerland sells whitening products for use at home and offers bleaching in its own studio. This is how the brand became visible on Google and in the media.
- Services
D2C · Oral care
Organic visitors per month: 0 (Start), 13,200 (After). Simplified curve.
Starting point
Great products, hardly a trace online.
Alpine White barely visible, competitors ahead
0visitors from search at the start
- Barely visibleHard to find on Google, despite good products.
- Strong competitorsOthers ranked first for “Bleaching” and “Zahnaufhellung”.
- Hardly any mentionsNo media coverage to give buyers and Google a reason to trust.
What we did
PR as the engine for reach.
- Digital PRA press strategy with features in renowned magazines and regional newspapers.
- SEOTopic clusters for “Bleaching”, “Whitening Strips” and many detailed questions, on a clean on-page foundation.
- TrustA steady media presence, so buyers and Google trust the brand.
Result
What PR and SEO achieved in oral care.
- 13,200visitors a month
- Top spotsfor “Bleaching” and “Whitening Strips”
- Pressin renowned magazines and regional newspapers
