Case study Radonova: From zero to 2,100 visitors a month.
Radonova offers radon testing for homes and workplaces and was new to the German market. This is how its new website became visible on Google.
- Services
Measurement · B2B
Patrik NotebergRadonova
Organic visitors per month: 0 (Market entry), 2,100 (14 months later). Simplified curve.
Starting point
Entering a market with no SEO foundation.
Radonova not in the results
0visitors from search at the start
- No visitorsA new domain and no SEO foundation at market entry.
- Technical errorsProblems with crawling, site structure and indexing.
- Thin contentToo little text on a topic that needs a lot of explaining.
What we did
Foundation first, then reach.
- Technical SEOOn-page and crawling errors fixed so Google can index the pages cleanly.
- SEOTopic clusters on radon testing, the legal requirements and purchasing for businesses.

- Digital PR39 press articles as a trust signal in a regulated market.
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