Case study Lichtwunder: From almost zero to 20,100 visitors a month.
Lichtwunder, a brand of Renowert GmbH, sells roof windows and installs them across Germany at a fixed price. This is how the shop became visible in a crowded market.
- Services
Roof windows · E-commerce
Lenart ShijakuManaging director
Organic visitors per month: almost 0 (Start), 20,100 (After). Simplified curve.
Starting point
A market with strong incumbents.
Lichtwunder barely visible
almost 0visitors from search at the start
- Almost no visitorsAt the start, hardly anyone came through Google.
- Searches already takenCompetitors had held the key roof window searches for years.
- A big purchaseA roof window is an investment, and the decision takes time.
What we did
Few topics, sharply focused.
- SEOA clear focus on “Förderung Dachfenster” (roof window subsidies), a topic competitors had held until then.
- Replacement and buyingPlus searches around replacing windows and further topics with buying intent.
- Digital PRRegional and national PR as a trust signal for a big purchase.
Result
Visible in a tight market.
- 20,100visitors a month from search
- #4for “Förderung Dachfenster”
- Pressregional and national, as a trust signal
“Nothing but good experiences, top from communication to delivery. Becoming visible at all in the roof window market didn’t happen by itself.”
Lenart Shijaku, Managing director, Renowert GmbH · LichtwunderQuote translated from German.
