Case study medi-karriere: Ten times the visitors, driven by digital PR.
medi-karriere is a job board for medicine, healthcare and nursing. Press coverage gave it the outside trust this industry relies on.
- Services
Job board · Healthcare
Michael Schmitt
Visitors per month: 40,000 (Before), 412,000 (After). Simplified curve.
Starting point
A job board without outside credibility.
Status at the start
- Visitors40,000 a monthcapped
- Mediahardly any articlesmissing
- Trustonly from its own websitenot enough
- Audiencemedical professionalscheck sources
40,000visitors a month at the start
- Hardly in the mediaAlmost no articles spoke up for the job board.
- Trust comes from outsideIn healthcare, your own website isn’t proof enough.
- A demanding audienceMedical professionals look closely at where information comes from.
What we did
One lever, pulled consistently.
- Digital PRA press strategy built on trade media and major consumer magazines as a foundation of trust.
- BacklinksLinks from the published articles as an ongoing trust signal for Google.
- DistributionIts own content spread through press channels, instead of waiting for people to find the website.
Result
What consistent press work achieves.
- 412,000visitors a monthabout 14,000 a day, 1 dot = 1,000 visitors
- 10×as many visitors as at the start
- Trade mediaand major magazines in German-speaking Europe
“The press strategy was the lever: in healthcare, trust always comes from outside. Today we’re at 412,000 visitors a month.”
Michael Schmitt, medi-karriere.deQuote translated from German.
