Case study sevdesk: Its own media portal as a traffic engine.
sevdesk makes accounting simple for the self-employed and businesses. vorlage-kostenlos.de became a portal of its own for everyone looking for invoice and quote templates.
- Services
SaaS · Accounting
Portal visitors per month: 0 (Start), 27,389 (After). Simplified curve.
Starting point
Strong at the core, invisible in searches for templates.
sevdesk not in the results
82,000visitors a month on sevdesk.de at the start
- No rankings for templatesSearches like “Rechnung Vorlage” (invoice template) passed sevdesk by.
- Main site not the placeTemplates on sevdesk.de would have diluted the brand promise.
- Big demand left untappedLots of people search for templates, and sevdesk didn’t reach them there.
What we did
A template portal, built from scratch.
- Media portalvorlage-kostenlos.de as ad space on its own domain, instead of ads on other people’s sites.
- ContentEvery page built around one search, from invoice templates to payment reminders.
- Digital PRPress coverage as a trust signal, so Google takes the young portal seriously early on.
- LinkingRelated topics and links lead from the portal to sevdesk.de, and the main site grows with it.
Result
What a portal of its own delivers.
- 27,389visitors a month on the portalabout 900 a day, 1 dot = 100 visitors
- 486,427visitors a month on sevdesk.de
- Ownedad space that sevdesk controls itself
“Today the portal is a traffic engine in its own right, and our main product grows organically along with it. It’s exactly the visibility we could never have afforded through our main domain.”
