Case study homeandsmart: Nearly four times the visitors, with its own team.
homeandsmart tests tech for the home, from smart home to e-mobility. This is how the portal grew with outside advice and its own team.
- Services
Content · Smart home
Sven HäwelManaging Director
Visitors per month: 190,000 (Before), 714,000 (After). Simplified curve.
Starting point
Strong content, untapped SEO potential.
Status at the start
- Visitors190,000 a monthroom to grow
- SEOno solid foundationpatchy
- Rankingsmany topics outside the top 10untapped
- PRno ongoing press workmissing
- Teamown in-house teamlooking for advice
190,000visitors a month at the start
- Untapped potentialMany topics were not yet in Google’s top ten results.
- No steady PROutside signals that earn Google’s trust were missing.
- An in-house teamThe advice was meant to make the team stronger, not to replace it.
What we did
We advise, the in-house team delivers.
- SEOTopic analysis, keyword architecture and clear priorities. The homeandsmart team did the work.
- Digital PRA press strategy with ongoing publications as a lasting trust signal.
- ContentExisting articles rewritten for buying intent, internal links reweighted.
Result
What consistent work made measurable.
- 714,000visitors in the best monthabout 24,000 a day, 1 dot = 1,000 visitors
- 3.8×as many visitors as at the start
- Top 10for the core topics on Google
