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Case study Katzenkram: Over 120,000 visitors a month.

Katzenkram explains everything cat owners need to know, from food to health. This is how the blog started growing again after a long plateau.

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Content · Pets

120,000visitors a month, plus #1 for “Katzenfutter Test”

Starting point

A strong domain, untapped potential.

katzenfutter test

Katzenkram only at #7 to #8

Simplified illustration
  • Authority left unusedThe domain was strong, yet many opportunities went untouched.
  • Topic gapsMany questions cat owners ask were not covered yet.
  • No PRThere were no mentions to bring reach and trust.

What we did

Closing gaps, building authority.

  1. SEOA cluster analysis of every cat topic: it revealed the gaps, guides and product tests closed them.
  2. On-pageA list of every on-page error at the start, then reviewed together every month.
Katzenkram
  1. Digital PRPR and link building on a fixed plan over several months, as a boost for authority and reach.

Result

On top for the search that matters most.

  • 120,000visitors a month
    about 4,000 a day, 1 dot = 1,000 visitors
  • #1for “Katzenfutter Test”
  • 6,300searches a month for “Katzenfutter Test”
    about 200 a day, 1 dot = 10 searches

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