Case study Papershift: Back to #1 for its most important search.
Papershift is online software for staff rotas and time tracking. This is how the established brand won back its key search terms on Google.
- Services
SaaS · HR tech
Florian Suchan
Visitors per month: 40,000 (Before), 109,000 (After). Simplified curve.
Starting point
An established brand slipping on Google.
Papershift slipping behind competitors
40,000visitors a month at the start
- Key terms slippingFor “Zeiterfassung” (time tracking) and “Dienstplan” (staff rota), Papershift was losing ground to competitors.
- Little pressHardly any media coverage to signal trust to Google.
- Well known, under pressureEstablished in the HR software market, yet heading down on Google.
What we did
Core topics reorganised, then backed from outside.
- SEOTopics analysed and the pages on the central product themes merged.
- ContentGuides and comparisons on time tracking, staff scheduling and workforce planning.
- Digital PRPublications in business and HR media as a trust signal for Google.
Result
What winning back the key terms delivered.
- 109,000visitors in the best monthabout 3,500 a day, 1 dot = 100 visitors
- 2.7×as many visitors as at the start
- #1for “Zeiterfassung” (time tracking) on Google
“‘Zeiterfassung’ back at number one, and 2.7× more visitors at the same time. That was the strategic clarity we had been missing.”
Florian Suchan, papershift.comQuote translated from German.
