Case study Perk (formerly TravelPerk): Nearly three times the visitors from search.
The platform brings booking and managing business travel together in one tool. This is how the global brand got found in German-speaking markets, too.
- Services
SaaS · Business travel
Avi Meir
Organic visitors per month: 71,000 (Before), 197,000 (After). Simplified curve.
Starting point
Strong internationally, barely visible in German-language search.
Perk not yet at #1
71,000visitors a month at the start
- Core terms barely visibleHard to find for the most important business travel searches.
- Known globally, not locallyEstablished internationally, but without visibility of its own in German-speaking markets.
- Solid, but limitedDecent visitor numbers, with plenty of room to grow.
What we did
Written for German speakers, not translated.
- SEOA strategy for searches in German-speaking markets: keywords, site structure and on-page optimization.
- LocalizationContent with real relevance for Germany, Austria and Switzerland instead of translations from English.
- Digital PRArticles in business and travel magazines as a signal of trust and authority.
Result
What local SEO does for a global brand.
- 197,000visitors a monthabout 6,400 a day, 1 dot = 200 visitors
- +177%more visitors than at the start
- #1for “Geschäftsreiseportal” (business travel portal)
“Local visibility in the DACH region supported our international growth, and today we are the first answer in the searches that matter.”
Avi Meir, Perk (formerly TravelPerk)Quote translated from German.
