Case study Parkos: Nearly six times the visitors in three years.
Parkos compares parking spaces and prices at Europe’s major airports. The site grew through many regional searches, not just the big terms.
- Services
Travel · Parking
Peter Bosma
Organic visitors per month: 22,000 (Start), 130,000 (three years later). Simplified curve.
Starting point
A solid start, but the big searches were taken.
Parkos behind the competitors
22,000visitors a month at the start
- Established, but cappedParkos had its place in airport parking, but its visibility on Google hit a ceiling.
- Major airports takenOthers held the key searches for Frankfurt, Düsseldorf and Munich firmly in hand.
- In it for the long runThe goal was steady growth over three years, not a short spike.
What we did
Many small searches, not just the big terms.
- SEOPages on airports and services built step by step, aimed at searches with booking intent.
- Long tailRegional searches such as “Parken Flughafen Köln” (airport parking Cologne) won where competitors weren’t looking.
- Digital PROngoing PR throughout the three years, as the foundation of Google’s trust.
Result
What was measurable after three years.
- 130,000visitors a monthabout 4,200 a day, 1 dot = 200 visitors
- 5.9×as many visitors as at the start
- #2for “Parken Flughafen Köln”
“Three years of consistent long-tail building, and today we own searches our competitors overlooked.”
Peter Bosma, ParkosQuote translated from German.
