Case study Taxi Holl Karlsruhe: From page 3 to #2 in local search.
Taxi Holl runs taxis in Karlsruhe, Baden-Baden and the surrounding region. This is how the company became visible on Google again when the pandemic stalled its offline advertising.
- Services
Mobility · Karlsruhe
Dirk HollBoard member, Holl AG
#2for “Taxi Karlsruhe”, up from page 3 within six months
Starting point
Offline ads stalled, invisible online.
Taxi Holl Karlsruhe only on page 3
Page 3for “Taxi Karlsruhe” at the start
- Hard to findAnyone looking for a taxi in Karlsruhe found others first.
- Offline ads losing reachDuring the pandemic, traditional channels worked less well.
- Fewer inquiriesInquiries kept declining.
What we did
Local SEO, combined with PR.
- SEOA clear strategy for the key search “Taxi Karlsruhe”.
- Local searchesPlus searches around location, service and availability.
- ContentContent about getting around Karlsruhe and the local service.
- Digital PRLocal PR as a trust signal, for visibility in the region beyond the company’s own website.
