Case study activano: Local #1 in Wuppertal.
activano offers physiotherapy, occupational therapy and rehab sports in Wuppertal. This is how patients from the city found the practice through Google.
- Services
Physiotherapy · Local
Patric Neunemann
Visitors per month: 0 (Start), ~2,000 (End of 2024). Simplified curve.
Starting point
A strong practice that hardly anyone found online.
activano not in the results
0visitors a month at the start
- Technical errorsRedirects, keywords and site structure kept the site from ranking.
- No local authorityGoogle had no reason to show the practice to people in Wuppertal.
- Weak contentThe website answered hardly any of the questions patients have.
What we did
Local, content, PR: in the right order.
- Local SEOLocation pages, a Google Business Profile and local signals that fit together.
- GuidesContent on common complaints, types of therapy and how to prepare for treatment.
- Service pagesA page for every location and every service, for patients with a specific need.
- Digital PRMedia coverage as a regional trust signal.
Result
Found when patients search nearby.
- #1for “Physiotherapie Wuppertal” (physiotherapy in Wuppertal)
- ~2,000visitors a month
- 44PR features1 dot = 1 feature
