Case study trading.de: #1 on Google, and in its AI.
trading.de offers a trading course with personal coaching. Anyone searching Google for the best one finds it at the top, and ads bring in leads every month, predictably.
- Services
Finance · Trading education
Andre WitzelFounder
#1organic and in Google’s AI Overview for “beste Trading Ausbildung”
- Google Search
- AI Overview
Starting point
A proven offer, stuck in the middle of the results.
trading.de not in the AI Overview, only #12 organically
#12organic for “beste Trading Ausbildung” (best trading course)
- A strong offer, hard to findA good coaching concept, but only mid-field in organic search.
- Missing from the AI OverviewGoogle’s AI answer to the same search didn’t mention trading.de at all.
- Strong competitionEstablished providers with big marketing budgets.
What we did
SEO, AI visibility and ads, side by side.
- SEOContent rewritten for buyer intent and Google’s quality criteria.
- AI searchTargeted at Google’s AI Overview, alongside the organic work.
- Link buildingLinks from related sites as a foundation of trust with Google.
- Google AdsGoogle and Meta Ads built for leads, with retargeting and creatives that show Andre as the expert.
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