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Case study investforwomen: Recommended in three AI answers.

investforwomen, based in Kiel, helps women with investing and retirement planning, with an all-female team. Ask AI for the best financial advice for women, and investforwomen comes up first.

Financial advice · Women

3×recommended first, in three answers from Perplexity and Google

  • Perplexity
  • AI Mode
  • AI Overview

Starting point

A specialist niche, generic AI answers.

beste finanzberatung für frauen

investforwomen not in the AI answers

Simplified illustration
  • Missing from AI answersWhen people asked AI about financial advice for women, investforwomen wasn’t there.
  • Inquiries went elsewhereThey ended up with general financial advisors, not the specialist.
  • No PRThere was no media coverage to build trust on.

What we did

A website and PR as a trust signal for every AI.

  1. WebsiteA new website for financial advice by women for women, with booking a consultation as the clear goal.
  2. Digital PRArticles in high-reach finance and women’s media as an anchor of authority.
investforwomen
  1. AI searchThe same trust signals work in Google’s AI and in Perplexity, so the work covers every AI answer.

Result

Named first, on Google and on Perplexity.

  • 3AI answers that recommend investforwomen first
    1 dot = 1 AI answer
  • #1among the recommended providers in Google’s AI Mode
  • #1in Perplexity’s top 5

beste finanzberatung für frauen

AI Mode

Several providers specialize in financial advice for women and receive positive reviews and mentions in relevant publications.

Recommended providers and platforms

  1. InvestforwomenNamed first

    • This team specializes in women’s needs, such as financial independence and long-term wealth building.
    • It has many positive customer reviews on Trustpilot.

Sources

  • Comparison article07/10/2025
  • Another provider’s site
  • Business magazine
Rebuilt from our recording of Google’s AI Mode in German (July 2025 at the earliest), translated; the recording also shows Perplexity and the AI Overview. Other providers and media without names.

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4.8 from 383 reviews

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  • The whole Trustfactory team in front of the logo wall in Mannheim
  • Philip Mettmann on a client call at his deskPhilip Mettmann Your contact
  • Nikita Yatsun working at his deskNikita Yatsun Managing Director Germany