Case study Miro-Kredit: Into Google’s AI answer, despite the wrong category.
Miro-Kredit, based in Basel, compares and arranges loans in Switzerland. Google first took the site for a bank, now its AI names it as a broker.
Fintech · Switzerland
Namedin Google’s AI Overview for “Bester Kreditvergleich Schweiz” (best loan comparison Switzerland)
- AI Overview
Starting point
A platform Google got wrong.
Miro-Kredit not in the AI Overview
- Missing from the AI OverviewGoogle’s AI didn’t name Miro-Kredit for “bester Kreditvergleich Schweiz” (best loan comparison Switzerland).
- Wrong categoryGoogle took the site for a lender, not a comparison service.
- Unclear signalsTypical comparison elements were missing, the wording was unclear.
What we did
Clear signals for the right category.
- Technical SEOStructured data that clearly marks the site as a comparison service.
- AI searchComparison elements and lists of lenders and rates added, as people expect from a comparison.
- SEOConsistent wording across all pages, so Google understands the platform correctly.
Result
Correctly understood, and in the AI answer.
- Namedin Google’s AI Overview for “Bester Kreditvergleich Schweiz”
- FixedGoogle’s category: comparison, not lender
- Adviceis what Google’s AI highlights about Miro-Kredit
Bester Kreditvergleich in der Schweiz
AI Overview
… Advice: Some brokers such as Miro-Kredit also offer support in choosing the right offer.
Sources
- Comparison portal11/06/2025
- Comparison portal11/03/2025
- Comparison portal
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