Case study Smartworx: Recommended by Google’s AI, next to the big names.
Smartworx, based in Overath, Germany, looks after the IT of regional businesses with a personal service. Google’s AI now names it when people search for the best IT support.
IT services
Florian Weis
Namedin Google’s AI Overview for “Beste IT-Betreuung” (best IT support), next to large IT groups
- AI Overview
Starting point
Personal service up against large IT groups.
Smartworx not in the AI Overview
- Missing from the AI OverviewGoogle’s AI didn’t name Smartworx for “Beste IT-Betreuung” (best IT support).
- Big names on topLarge groups and IT system houses held the key searches.
- High barriersTrust and reach still had to grow.
What we did
One topic, covered with focus.
- AI searchContent on IT support, managed services and personal support, built with purpose.
- Topical authorityTopic clusters covered consistently, quality over volume.
- SEOOn-page work and clear wording, so Google understands the positioning.
Result
What quality does in an AI answer.
- Namedin Google’s AI Overview
- 1 of 7providers the AI counts among the leading ones1 dot = 1 provider, incl. large IT groups
- Leadsfrom B2B clients, more cost-efficient than planned
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