Case study God of Cards: More than twenty times the visitors from search.
God of Cards sells trading cards such as Pokémon and Yu-Gi-Oh online. This is how the shop reached collectors on Google who didn’t know it yet.
- Services
E-commerce · Trading cards
Visitors from search per month: < 1,000 (Start), 20,000 (After). Simplified curve.
Starting point
The brand carried it, search didn’t.
God of Cards only at #4
< 1,000visitors a month from search at the start
- Hardly any search visitorsUnder 1,000 a month, the shop was visible mainly to existing customers.
- Stuck mid-table“Pokémon Karten” at #4, no clear number one.
- No pressOutside trust signals were missing entirely.
What we did
Clear topics in the shop, plus PR.
- SEOSearches around Pokémon, Yu-Gi-Oh and Magic analyzed as topic clusters.
- Shop structureSite structure and on-page signals reweighted along these clusters.
- Digital PRTargeted articles in hobby and tech media as a trust signal.
Result
Visible to collectors who didn’t know the shop.
- 20,000visitors a month from search
- #2for “Pokémon Karten”
- Topfor “Yu-Gi-Oh Karten kaufen”
“‘Pokémon Karten’ at #2 and leading for ‘Yu-Gi-Oh Karten kaufen’: that opens up a completely different group of customers from the one that already knew us.”
