Case study Gepp’s: Strong offline, structured for search.
Gepp’s sells sauces, vinegars, oils and spices online and in its own stores. This is how the shop got a clear plan to become more visible on Google.
- Services
Fine foods · Multichannel
SEO roadmapfor the multichannel strategy, to roll out step by step
Starting point
Strong in stores, dependent on paid reach.
Gepp’s barely visible despite a known brand
- Reliant on adsOnline reach came mostly from Facebook ads.
- No SEO strategyIt was unclear what to do, and in which order.
- Undervalued on GoogleVisibility lagged behind the well-known brand.
What we did
A roadmap, not a quick fix.
- SEOAn SEO roadmap for the whole online presence: topic clusters, site structure and priorities.
- On-pageProduct range, category and story pages reorganized so Google understands the brand and what it sells.
- Link buildingStarted alongside the roadmap, so the site gains authority on Google.
Result
A clear plan, ready to roll out step by step.
- SEO roadmapfor the whole online presence
- Know-howfor the in-house team, which can roll out the plan itself
- Link buildingstarted in parallel, for more authority on Google
