Case study Casinomeister: A strong domain, 26 times the visitors.
Casinomeister is one of the first review sites for online casinos, with a large forum. We advised its in-house team until it could carry on alone.
- Services
Gambling · Portal
Adnan MasloCasinomeister
Visitors per month: 5,000 (2021), 130,000 (Dec 2024). Simplified curve.
Starting point
A strong domain, technically outdated.
Status at the start
- Visitors5,000 a monthstalled
- Domainonline since 1998authority unused
- Websiteold design, many on-page errorsoutdated
- Forumtens of thousands of pageseats crawl budget
- MarketUS gambling, big budgetstough
5,000visitors a month at the start in 2021
- Strong domain, few visitorsOnline since 1998, yet visitor numbers had stalled for years.
- Technically outdatedAn old design, many on-page errors, and a large forum wasting crawl budget.
- Tough competitionIn the US gambling market, competitors spend far more on marketing.
What we did
Audit, relaunch, growth. In that order.
- SEOEvery URL checked: crawling, redirects, internal links. Plus clear rules on which forum pages belong in the index.
- RelaunchTechnical support for the in-house team’s relaunch, so the domain kept the authority it had built.
- ContentGaps against competitors uncovered. The team filled them with its own casino reviews.
- Digital PRHarmful links disavowed, plus new links from relevant media as a trust signal.
Result
What a thorough clean-up uncovers.
- 130,000visitors a monthabout 4,200 a day, 1 dot = 100 visitors
- 26×as many visitors as at the start
- 2×visitors in under a year
What happened next
From audit to hand-over.
2021
Audit
Technology, content and competitors reviewed. The result: a list the team worked through step by step.
5,000 visitors a month at the start
2022
Relaunch and link building
Technical support for the new website, then new links built.
3× as many visitors as at the start
Late 2022
Hand-over to the team
The team was trained well enough to carry on without outside advice.
Dec 2024
Still growing
The team kept building on this foundation, helped by Google updates that show forums more prominently.
130,000 visitors a month
