Case study BefundKlar: From nowhere to #13 on Google.
BefundKlar translates medical reports into plain language. This is how the young platform became visible on Google and won its first customer.
- Services
HealthTech · Platform
Julia KerkhoffFounder
#13for “MRT Befund Übersetzung für Laien”, previously not on Google
Starting point
A new platform in a crowded health market.
BefundKlar not in Google’s index
- A website without reachThe old site carried no weight and was no foundation.
- A demanding marketIn health topics, trust comes first.
- A big competitorThe main competitor had 4,500 pages in Google’s index.
What we did
Relaunch and PR, both needed.
- WebsiteA new design, a clear path to booking, built for mobile first.
- SEOContent analyzed and built out in depth for the key searches around medical reports.
- Digital PR7 press articles as a trust signal in a medical field, plus the first reach for the new platform.
Result
Found on Google, first customer won.
- #13for “MRT Befund Übersetzung für Laien”
- 7press articles as a trust signal1 dot = 1 article
- 1,300searches a month in this topic clusterabout 40 a day, 1 dot = 10 searches
“I’m very happy that I had my first customer. You played a significant part in that, thank you!”
Julia Kerkhoff, Founder and managing director, BefundKlarQuote translated from German.
